There recently was an article about changing the fashion cycle to better match the weather, you know, so that when its' hot you can actually find cute warm-weather clothes, and when its' cold and you're in the mood to get a mid-winter fashion pick-me-up, it is actually something you can wear without going on a tropical vaction.
Seems like such a simple thing, but is rather like trying to move mountains.
I think the out-of-cycle fashion cycle is one reason why the internet has taken shopping by storm. The internet has NO season. You can find whatever you want, whenever you want and have it delivered right to your door. Shopping online takes away the spirit of the 'hunt' that so many of us love when shopping, but does make the whole experience easier if you are trying to find a pretty dress for an August wedding, or a bikini for the Pool Party you were just invited to by your crush.
Anymore, customer service for web-based shopping is great. Not only can you get a live person on the phone, but they often know what they are talking about and are able to help you with how those tough to fit items (like jeans & swimwear) actually fit.
Changing the fashion cycle to match how we consumers actually shop might take eons for traditional stores, but online it is already the norm. Living in California means warm weather begins in July and ends in October - online makes living here fashionably that much easier!
In honor of online shopping and buying in-season, we are offering 20% off PLUS free shipping on our website: http://www.pokopanoswim.com/ through the month of August! Use promo code: SUMMERSAVINGS!!
